Design affects your perception of any given thing, while

good design is indistinguishable from the thing itself. 

Good design makes navigating information easier; understanding content faster. Good design adds to your experience without overwhelming it. Good design involves some theory, some creative genius and a whole lot of practice. 
 
I’ve got tons of practice. I like getting to the essence of things. I thrill at distilling what a piece is about and conveying it visually. I love working on meaningful projects and solving problems.

So, why tipovivo?

What does it even mean?

Tipovivo is a play on two homonyms that speak to the technical aspects of graphic design. In Portuguese, “tipo” is the word for both person or type (typographical); while “vivo” can mean witty or lively, among other things. 

The name “tipovivo” was actually first suggested by my kid brother—in a typically exuberant family brainstorming session—back in 2006. There’ve been a plethora of contenders since, but I find myself gravitating back to this name, as it encompasses many personal and professional dichotomies.

Experience

I’m a professional problem solver with ten years of experience working for a broad range of corporate and non-profit clients in the United States and South America.

Creativity

Even though I’m most often behind a screen running the Adobe Creative Suite, I’m also comfortable behind a silkscreen or lithography stone.

Bespoke

I consider every project individually, and tailor my designs to fit the clients’ needs, not my own. I stand by the philosophy in which content dictates style; use dictates form.

I, who? 

You might be wondering who has made all the creative assets and client deliverables in this site. I don’t blame you. Nowadays it’s just so hard to know who has done what, exactly. Let me just come out and say that the designer behind everything tipovivo is Cecilia Reifschneider, yours truly, also known as Ciça.
 
I am a graphic designer, communicator and strategist with over a decade of experience working for a variety of clients. 
 
Originally from Brazil—and partially raised in Italy—I currently live in the United States. Having  received a BFA in Graphic Design from the Corcoran College of Art + Design in 2005, I have worked for Advertising Agencies, Multilateral Institutions, PR Agencies and Individual Businesses.
cecilia reifschneider

Cecilia Reifschneider

Designer, Strategist and Communicator

What They Say.

  • “Cecilia has a quality that not all designers/creative directors have: she gets it. She knows how to go from concept or strategy to design. She is highly creative, reliable, and has a very good eye for detail. Working with her is always an enriching experience. I would definitely recommend her.”

    Pamela Murphy
    Founding Partner - Spumma
  • “Cecília has a gift for grasping the central intention of a project and quickly translating it into clear and persuasive graphic concepts. She moves easily between different graphic styles and is flexible when it comes to revising work to meet client expectations. She has never missed a deadline that I know of, and she is invariably fun to work with.”

    Paul Constance
    Chief, Communications Management Division at the IDB
  • “Cecília é uma excelente profissional, diretora de arte e designer, proativa, responsável e muito comprometida com o trabalho e resultados. Na verdade, todas as características acima citadas refletem a pessoa e a profissional que ela é.”

    Guta Lincoln
    Marketing Consultant and Business Development

Tips & Tales

for a win-win client-provider relation.

Hiring a designer can be confusing. There are times when instructions get lost in translation, files look wonky, and expectations aren’t met (on both sides). But it doesn’t have to be like that. Below is a running list of tips to help you navigate everything from how to share an image with your designer, to what to expect a print-pdf to look like. Hopefully these short explanations will help make things clear, and improve your next experience hiring any creative. 

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