Tipovivo is a play on two homonyms that speak to the technical aspects of graphic design. In Portuguese, “tipo” is the word for both person or type (typographical); while “vivo” can mean witty or lively, among other things.
The name “tipovivo” was actually first suggested by my kid brother—in a typically exuberant family brainstorming session—back in 2006. There’ve been a plethora of contenders since, but I find myself gravitating back to this name, as it encompasses many personal and professional dichotomies.
“Cecilia has a quality that not all designers/creative directors have: she gets it. She knows how to go from concept or strategy to design. She is highly creative, reliable, and has a very good eye for detail. Working with her is always an enriching experience. I would definitely recommend her.”
“Cecília has a gift for grasping the central intention of a project and quickly translating it into clear and persuasive graphic concepts. She moves easily between different graphic styles and is flexible when it comes to revising work to meet client expectations. She has never missed a deadline that I know of, and she is invariably fun to work with.”
“Cecília é uma excelente profissional, diretora de arte e designer, proativa, responsável e muito comprometida com o trabalho e resultados. Na verdade, todas as características acima citadas refletem a pessoa e a profissional que ela é.”
Hiring a designer can be confusing. There are times when instructions get lost in translation, files look wonky, and expectations aren’t met (on both sides). But it doesn’t have to be like that. Below is a running list of tips to help you navigate everything from how to share an image with your designer, to what to expect a print-pdf to look like. Hopefully these short explanations will help make things clear, and improve your next experience hiring any creative.