What is my take on Design?
Design colors your perception of any given thing, while good design is indistinguishable from the thing itself.
Good design makes navigating information easier; understanding content faster. Good design should add to your experience without overwhelming it.
And that's where things get tricky.
Design is the art of arranging type and graphics into pieces at once vivacious and circumspect. Designing involves some theory, some creative genius and a whole lot of practice.
If you like what you see, I hope you get in touch so we can create good design together.
Tipovivo is a play on two Portuguese homonyms that speak to the technical aspects of graphic design. "Tipo" is the word for both person or type (typographical); while "Vivo" can mean either witty or lively.
The name "tipovivo" was actually first suggested by my kid brother—in a typically exuberant family brainstorming session—back in 2006. There have been a plethora of different contenders since, but I find myself gravitating back to this one.
This site is an agglomeration of projects completed during many years of design practice.
Who is cica?
I am a graphic designer, communicator and strategic thinker with over10 years of experience in graphic design.
Originally from Brazil, I moved to Washington, D.C. in 2001 and received a BFA in Graphic Design from the Corcoran College of Art + Design in 2005. My name is Cecilia Reifschneider, but my entire family calls me "ciça". When I moved to the US, the nickname became just "cica", due to a lack of special characters and accents in the English language.
Since then, I have worked at Multilateral Institutions, Ad agencies and PR agencies for both national and international corporate and government clients in Brazil and the United States.
In 2010, I moved back to D.C. and have been living here since. I like getting to the essence of things. I thrill at distilling what a piece is about, and conveying it visually. I love working on meaningful projects (particularly those involving nature).
If you'd like to get a glimpse into how I see the world, you can find me on Instagram as "cicasees".