A Brazilian Coffee Roasting startup with strong ties to the city of Brasília needed help with branding and communications. I accompanied this client through the entire process of creating a new brand and positioning it in the market by: brainstorming business name, creating pre-launch ads on facebook, advising on communication practises setting-up the startup’s mail […]
Mintwood Place DC needed an identity that was both timeless and contemporary. The Restaurant was well into their renovation process—chalk-full of salvaged pearls—when I started working on their identity design. After a bit of field work around the Adams Morgan neighborhood—and the street that inspired the restaurant’s name—I decided to carry the “salvaged” look to Mintwood’s identity design. I repurposed […]
Created the identity for beyondBanking and designed all subsequent materials, including: main brochure for the program—each section color coded, set of infographics for a survey of Latin American and Caribbean banks, trifold brochures on the planetBanking section, beyondBanking awards e-stamp, acrylic awards, and promotional materials, identity for sub-section of the program, dealing with people with disabilities.
I wanted to create a logotype, since this personal trainer wasn’t well known in the market and I felt that a logo mark would not translate to brand name identification. The challenge was giving a nod to the fact that this trainer also taught pilates, while keeping a masculine feel and not driving customers that […]