Communicated strategic goals across all the division’s platforms—including the blog, social media accounts, mailing lists, publications, and events. I actively ensured messages were consistent with the overall brand and met company standards, drafting talking points for key international events, alternately editing and ghostwriting blog posts. I also monitored, tracked and analyzed the division’s social media presence with support from the external relations department. During my time at the division, the mailing list grew 6 times its subscriber base. On the last month on the job, the blog received a record of 53,081 pageviews, with an average of 2.53 pages per session for 16,398 users. As of June 2018, the blog still used the same design and structure I implemented.